導讀:出生在美國的小學生加文.托馬斯無疑是中國社交媒體上最有名氣的網紅之一,來看看他是怎么變得名聲大噪的吧!
If you’ve never heard of eight-year-old Gavin Thomas, you clearly aren’t one of the millions of people around the world who have fallen in love with the young internet sensation.
如果你從未聽說過8歲的加文·托馬斯,那你肯定不是這個網紅坐擁全世界的數百萬粉絲之一。
But it isn’t in his native United States where Gavin has really hit the big time, that honor belongs to China.
雖然加文來自美國,但他并不是美國的土地上變得名聲斐然,而是在中國。
Since creating a profile a mere four months ago on Weibo Gavin has gained an astonishing 1.8 million followers -- and the number continues to grow, along with his fame. On Twitter, by comparison, Gavin has a mere 450,000 followers.
加文在僅僅四個月前注冊了新浪微博賬號,而現在他的粉絲量就已經達到了驚人的180萬——而且隨著他熱度的不斷增加,粉絲數量還在不斷增長。相比之下,加文在推特上的粉絲只有45萬。
Why is a young American, born in Minnesota and still in elementary school, an instant sensation in the largest country in the world? It’s because of Gavin’s unique facial expressions, which have become a hugely successful, viral meme.
為什么一個出生在明尼蘇達州、還在上小學的美國人年輕人,會在這個世界上人口最多的國家里引起如此大的反響?一切都是因為加文特有的面部表情,讓他的表情包在互聯網上病毒似地傳播。
Gavin first made a name for himself in the US, when short videos of him playing with his uncle Nick Mastodon quickly became a hit online.
加文首先在美國成名,一個他和叔叔尼克玩耍的短片迅速在網上走紅。
But it wasn’t until Gavin’s videos spread organically to the Chinese cyberspace, particularly one of him reacting with a nervous smile to a gecko being placed on his head, that his fame truly took off.
直到有一天,加文的視頻被傳到中國的網站上,特別是其中有一個視頻,加文頭上頂了只壁虎,他緊張地笑了笑,這個視頻是他真正走紅的開始。
A gif of Gavin’s face, smiling awkwardly, might be used as many as 10 million times a day across China’s various social media platforms, according to Ann Ding, founder and CEO of Dongtu.com, a major distributor of online gifs, told CNN.
表情包網站Dongtu.com創始人兼CEO丁安在接受CNN的采訪時表示,加文笑的表情看起來很尷尬,每天中國各大社交媒體平臺大概能用1000萬次他的表情包。
Gavin seems to be more popular in China than in the US, Ding said. She’d know -- her company partners with major Chinese social media platforms affiliated with Tencent and Alibaba.
“加文在中國似乎比在美國更受歡迎,”丁說。她清楚這一點——她的公司和中國主流社交媒體平臺騰訊和阿里巴巴有合作關系。
She estimated that all of the total number of Gavin related gifs used across platforms in China has easily exceeded 1 billion. His debut on Weibo was widely reported by Chinese state media, and his first trip to China in August made headlines across the country.
她估計,在中國所有平臺上使用和加文相關的動圖總數已經超過了10億。他開通微博的事在中國媒體上被廣泛報道,他今年8月首次訪華也成為了全國各地的頭條新聞。
來源:美國有線電視新聞網 愛語吧